Why Genistar?

Your Journey to Financial Freedom

Planning your financial future is much like learning to drive a car. At first all the information and moving parts seem daunting. You have to think about controlling your speed, changing gears, indicating, checking mirrors, reading signs... But as you take one step at a time, you learn the basics, and driving becomes second nature.
For many people, sitting down to work out a financial plan feels the same as getting into a vehicle for the first time. They are overwhelmed and end up with many more questions than answers: What does all the jargon mean? Which products are right for me? Where can I get accurate information? Will I ever be able to understand it all?
This book is designed to answer your questions and become your 'Highway Code' of money management. It will help you cut through the confusion and break down financial planning into simple, manageable steps. After reading it, you should be able to avoid roadblocks and be prepared to set out on your route toward financial freedom.


Our mission is to help families become debt free and financially independent.


Genistar is a financial education company and our mission is to help families become debt free and financially independent. We do this through education and by involving YOU in the planning process. Instead of advice we offer something better: education to make the right choices.


It is amazing that the average person receives 14,000 hours of formal education and very little of it is dedicated to goal setting and financial literacy. It should then come as no surprise that only 5% of the population, when they reach age 65, are financially secure with the other 95% having to continue to work or are broke and having to make the choice between food or heating.


Our core belief is that achieving success in your personal finances is NOT rocket science. Anyone can grasp the concepts on how to take control of their money and make the right decisions today and in the future. We believe that everyone deserves to be empowered with the right information and education when it comes to their money. An educated consumer is the best customer.


Genistar was created to help give people a PHD in finance. By PHD we mean: Proper Honest Direction when it comes to being educated on how money really works. When you build a house you need an architectural plan, when it comes to your money you need a Financial Game Plan to look at where you are at today and set some goals for the future.


We are a financial education company and we are always looking for ways to save money for our clients.



Many people have the desire to start their own business but have no resources to do it or no vehicle to do it with. At Genistar we believe that the free enterprise does work, especially when you have a proven track record. We have a unique system with over 35 years experience and a complete 'turnkey' system to help someone with the desire to build their own business within a business. ''You own your own company within a company? That's not magic, that’s a legacy'' -Art Williams


Nobody is an expert in every area! At Genistar we believe 'Teamwork makes the Dream Work '. We have strategic partnerships with top industry experts who know their business and help our clients to get great products and services for their specific needs. In building a successful business you need people with varied talents and that is how our representatives build great teams of people.


Always do what is right 100% of the time! This means that our philosophy is to always do what is right for the client, the representatives and the company. It may seem a bit 'old fashioned' but it is really nice when you are treated with respect and care. At Genistar we believe that everyone can win and it all starts by serving the customer and meeting their needs.


Genistar is a financial education company and our mission is to help families become debt free and financially independent.


Everyone should be able to protect their valuables without being overcharged. Our team will help to put in place a suitable product.

Life & serious illness cover

The foundation of any financial plan is to protect against the risk of loss of the breadwinner’s income. At Genistar we help families analyse their protection needs.


Our advisors are fully qualified to provide mortgage advice with extensive knowledge. We are part of one of the leading mortgage networks and can offer exclusive rates which we can then pass on to our clients.

Income opportunity

Are you interested in earning £500 - £1000 per month for 6-8 hours per week on a part time basis with the potential of a larger income based on your efforts? Get in touch with us on our contact page.


Legal services

Wills & Trusts – Only 30% of UK families have a valid will or trust, 92% of them need their will reviewed or updated. Our team of experts will guide you through the whole process. If you have ANY legal issues our team of experts can help you.

Claims management

Millions of people have been missold financial products like PPI and packaged bank accounts. Genistar can help people to get their hard earned money back.

Financial education

Genistar Academy provides courses and education on all areas of finance and self improvement to empower people to make the right choices when it comes to their money and future. No one will look out for your money & future better than you.


Just a few of our many satisfied clients

I would like to say a very big thank you for your help and support in arranging my mortgage for me. The whole process has been very relaxed and carried out with the upmost professionalism and efficiency taking the strain out of mortgage arrangements. I have been pleasantly surprised how quickly this has been completed, having experience with other […]

J F N, ,

First of all can I start by saying what a great service you, and your company provide. Myself as a first time buyer was sort of thrown into the deep end to purchase a house, and I literally had no clue what I was in for! However, you talked me through each and every process […hellip;]

Julie O., ,

I just wanted to say a big thank you for all your help and support in securing my mortgage. It was great to have someone who was on my side, who did all the chasing and pushing to ensure that I got a great deal. The great news is we complete in two days.

JS, ,

We would like to thank you for all your hard work in assisting the process. The whole process from start to finish was seamless. You and your company were extremely professional and friendly which made things so much easier.

L C. A., ,

I was introduced to the Genistar mortgage team and Aftab guided me through the process from start to finish professionally. I would like to thank Aftab for an exceptional job in completing my re-mortgage. I was kept up to date thoughout the entire process. The customer service provided by Aftab was above and beyond the call […]

Sherilyn P., ,

First of all I am greatly thankful with your service in dealing with our mortgage.You are very accommodating and even though I haven’t seen you personally, there was this sincerity from you as if I have known you for so long and trusted you with the things you are expert with.You have established a good professional relationships […]

Rollymarc M., ,

Before approaching Genistar I was stuck in a high interest mortgage. I had attempted to remortgage myself but found unless I called people everyday to keep things moving then my case would simply sit on a pile. I did not have the time or energy to make these phone calls. My local Genistar consultant passed my details […]

Ruth H., ,

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    Nobody wants to think about dying prematurely or contracting a serious illness but it does happen and when it does people are glad they had the wisdom to take out the proper cover. We are proud that our company helps people protect themselves.

    Life and Serious Illness cover

  • 39205

    At Genistar we believe understanding 'How to win the money game' is not rocket science and that anyone can understand the basic principles of money in order to make the right choices by getting the right education.

    Attendees to Genistar Educational Seminars

  • 7328

    Our Representatives are trained to deliver Financial Education to families and to help them analyse their current finances to get them on track to where they want to go. Our goal is to grow our team to 50,000 by the year 2020.


  • 21954

    We give people the education and empower them to make the right decisions. Since 2007 we have helped over 20,000 people get their lives on the road to financial freedom. With over 64 M people in the UK we have barely scratched the surface.

    families we have helped

Our achievement

We have come a long way but not half as far as we will go
  • 431

    When Genistar was formed in 2007 one of our principles was that no one will ever be held back from a promotion if they deserve it. We have an unlimited number of positions at the top and you promote yourself.


  • 7433617

    Whether it is saving people money on their home insurance, life insurance or getting people back money from missold PPI and packaged bank accounts we have saved people millions of pounds .We are even more proud of the fact that people are doing smarter things with their money by putting into action the financial education they have received.

    money saved

  • 21358

    Is there a need for financial education in the UK? 30 years ago there were 300,000+ people selling financial services. Today there are around 21,000 down 93% and most people in the middle income market have nowhere to turn to for financial help.

    Financial Planners


Be social with us

At Genistar we see social media as an opportunity to connect with and serve people. On the social platforms we will help educate people about finances and how to improve their lives. Social media allows us to stay connected to the most important people …YOU!

Why ?

Because at Genistar it’s all about people and how we can serve and empower them to have a better financial future. Get an insight of Genistar by checking us out on Facebook; keep updated with future events and announcements. Take a look at some of the videos clips of the previous conventions and conferences on YouTube. Be inspired by our speakers and see the great vision we have for Genistar.

The genistar leaders

Our top achievers
  • Show All
  • EVP
  • SVP

John Flynn

Executive Vice President

Jan Owbridge

Executive Vice President

Steve Jenkins

Executive Vice President

Barbara Anderson

Executive Vice President

Gerry McGivern

Executive Vice President

Kevin O’Malley

Executive Vice President

Steve Owbridge

Executive Vice President

Daryl Harper

Executive Vice President

Arvin Burgos

Executive Vice President

Roger Davies

Executive Vice President

Marilou Canoy

Executive Vice President

Lalaine Mercado

Executive Vice President

Glenn Tortal

Executive Vice President

Fan Che

Executive Vice President

Leo Sunpongco

Executive Vice President

Ching Dela Cruz

Executive Vice President

Melchorita Berganio

Executive Vice President

Alfie Maalat

Executive Vice President

Frank Eguridu

Executive Vice President

Bevin Wint

Executive Vice President

Mark Robles

Executive Vice President

Bharatmani Chongbang Limbu

Executive Vice President


Your future can be brighter and Genistar can help you to plan your path to Financial Freedom


Financial Game Plan

Genistar has a tool called the FGP that is a personalised report showing people how to put a plan in place for their financial future. We offer it complimentary and it helps people come up with the right solutions. Most places would charge somewhere in region of £500 – 1000 for this analysis.

proper honest direction

Our associates are trained to always do what is right for the consumer 100% of the time. We will give you a PHD and empower you to make the right choices.


We do all of the research and due diligence on the product and services that can help the consumers. As directors we always ask ourselves would we actually use these products ourselves, is it good for our representatives and it is good for our company?



In most jobs or companies you have to play company politics or have gone to the right school to get promoted up the ladder. At Genistar you promote yourself! No one can hold you back from building your business and whilst you are in business for yourself, you are not in business by yourself. You will never be held back from creating a huge business.


If you are looking for an opportunity to improve your knowledge about finances and also make some additional income Genistar is a great part time opportunity! If you are looking for a full time business with unlimited income, where you can also build an ongoing residual income then Genistar is the place to be.

Other benefits

Personal self improvement, Set your own hours, Low start up costs, No restrictions on expansion throughout the UK ,Experienced Mentors and support system, No Inventory, Residual Income, Multiple income streams, No Payroll headaches, Tax advantages, Team building, Socially significant, Fun!, Leadership skills and growth

What we offer

Important information about our services
  • A Personalised Financial Plan

    your personal Financial Game Plan to help you in making decisions for your financial future.

  • Service You Can Count On

    A proven buisness that will provide you with the service that YOU need.


    At Genistar we believe that the starting point for sound investments is a proper understanding of how investments work and the various options

  • Business Opportunity

    We will offer you the chance to own your own business and take control of your financial future.

  • You Have Choices

    as a customer/applicant you have the opportunity to make choices about how your information may be shared.

  • We Promise to Act Fairly

    Genistar is authorized and regulated by the financial conduct authority. FCA Number 472050

Genistar Executive TEAM

Genistar Ltd. - A London based financial education and financial services firm.

Jeff Lestz

Director, CEO

Jeff Lestz is CEO of Genistar and has been in the financial services business since 1975. Jeff has extensive experience in financial services, management and leadership. In 2003 he moved to the UK and now resides in London and Nice,France. Jeff’s passion is to help empower families and make them financially independent.

Strategic Vision

Mark Keček

Director, CFO

Mark has been with Genistar since it started. Before helping set up Genistar Mark was a City boy where he worked for one of the big four accounting firms. He has an MSc in Computer Applications in Accounting and a BA(HONS) in Accountancy. Mark is passionate about empowering people through Genistar.

Financial Acccounting
People Management


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Take a look at some our latest blog posts

50 Years on – Is it really something to celebrate?

Although the introduction of the credit card gave consumers a feeling of confidence, it also meant that financial independance became a reality. An example being an 18 year old had built up £30,000 worth of debt by the age of 25 and it took over 5 years of hard work for this debt to […]

Read More

5 Simple Steps to Financial Freedom

My wife and I were recently on a short holiday and I asked her what her summary was of how we dug our way out of poverty to financial freedom. Margo gave me a great summary. Margo and I met when were 15 years old in high school and dated until we were 19 years […]

Read More


We welcome any questions that you may have about Genistar. Please feel free to contact one of us. If we can’t help, we will try to point you in the right direction!